I help business owners whose brand makes total sense in person but loses people the second a stranger opens their website.

Recent Brand Reviews

Commercial cleaning  •  Handmade products  •  Private catering  •  Education consulting

Four businesses with nothing in common except the problem. In each one, a stranger had to choose, and couldn't see what made them the obvious answer.

Rather read than watch?

What it is. A free 15-minute call with me, Miki Roberts, founder of Moonieful.

What happens. I ask you a handful of questions about your business. Wherever you can't answer in one clean sentence, your page can't either. That tells us both whether Brand Fog is your problem.

What you prepare. Book a time and answer three quick questions. I read your brand before we meet, so all 15 minutes go to your answer instead of your background.

What you leave with. A straight answer on whether Brand Fog is costing you work. If it is, I'll offer you the paid MoonieView, which is where I show you exactly where your fog sits and what to fix first. If your brand already reads clearly to strangers, I'll tell you that and we'll leave it there.

What it costs. Your call is free and stays free. The MoonieView is $650, and if the fit is there I'll offer it to you before you hang up. That's the only thing I sell on this call, and you'll know whether it fits before anyone asks you to decide.

Book My Free 15-Minute Call

What happens on the call

Your call is a live 15-minute conversation about fit. I ask a few quick questions about your brand and your goals, then tell you honestly whether Brand Fog is what's holding your work back. Where your fog sits and what to fix first is what the paid MoonieView covers, and if the fit is there I'll offer you that session before you hang up.

Step one, you book a time and answer three quick questions about your business. Step two, I read your brand before your call, so we start with me already knowing your page and your message. Step three, we talk live for 15 minutes and decide whether Brand Fog is your problem. Step four, if the MoonieView fits your situation, I'll offer it and tell you what the session covers, and if it doesn't fit, you'll hear that too.

Where the call can lead

Your call costs nothing. If the fit is there, I'll offer you the MoonieView before you hang up, and that's the only thing I sell. If Brand Fog is real for you and you want expert eyes on your whole brand, your next step is the MoonieView, a live 60-minute session where I find exactly where your fog lives and what to fix first. The MoonieView is $650, and you'll know whether it fits before anyone asks you to decide.

The MoonieView is more than the session. I read your whole brand before we meet, you keep a recording of everything I walk you through, and 14 days later you send me what you changed and I tell you what cleared and what still needs a push. And if your free call shows your brand is already clear, I'll tell you that too, and you'll leave with a free answer and your afternoon back.

Before you book

Is the call really free, or is there a pitch waiting at the end?

Both, and I'd rather say so. Your call costs nothing and it stays that way whatever you decide. If I think the paid MoonieView would help you, I'll offer it before you hang up. You get my honest read on whether Brand Fog is your problem either way, so those 15 minutes are worth having even when my answer is no.

What if my brand doesn't need work?

Then I tell you so on the call. Some owners leave with confirmation that their message already works, and that confirmation is free too.