Clear the Fog Course

The book named it. The course clears it.

Five short modules, three worksheets, about 60 minutes. You work through message, visuals, and positioning in your own brand and come out knowing what to fix and what to leave alone.

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Instant access. Work through it at your own pace.

The gap the book leaves

Knowing what's wrong isn't the same as clearing it.

The Brand Fog book gives you the diagnosis. You know what Brand Fog is, which type you have, and why it's costing you the right clients.

But a diagnosis doesn't clear anything on its own. You still have to go through your brand, section by section, and make the actual decisions.

Clear the Fog is the guided path through all three signals. Each module walks you through one area, with a worksheet for doing the actual work rather than just reading about it. You finish with a specific list of changes, not a vague sense of direction.

What's inside

Five modules. Three worksheets. One clear path.

  1. 1

    Welcome and where you are now

    You bring your brand in, identify your fog type from the book, and set the starting point for the work ahead. You begin knowing exactly which signals need the most attention.

  2. 2

    Clear your message

    Three lessons on offer clarity, audience clarity, and transformation clarity. By the end, your message says what you do, who it's for, and what changes for your clients. Includes the Message Worksheet.

  3. 3

    Steady your visuals

    A five-touchpoint audit of your visual brand. Does it look consistent? Does it match what you charge? You'll find the disconnects fast and know which ones to fix first. Includes the Visuals Worksheet.

  4. 4

    Strengthen your positioning

    Cut the hedging, sharpen the proof, find the voice that sounds like your price. This module is where most of the value-to-price gap closes. Includes the Positioning Worksheet.

  5. 5

    Clearing the last of the fog

    A review of what you've cleared, and an honest look at the one kind of fog the course can't reach: your blind spots. You can't see those yourself, and this module names exactly where to go next.

Also included

  • Three downloadable worksheets: Message, Visuals, and Positioning
  • A swipe file for writing clearer positioning language
  • Lifetime access and any future updates

What you'll have when you're done

Not a direction. A decision list.

Most brand courses leave you with a better understanding. This one leaves you with a specific list of what to change, written for your own brand in your own words.

A message a stranger gets in seconds, without you having to explain yourself

Visuals that agree with each other across every place you show up

A voice that sounds like your price, not a version of you that's apologizing for it

An honest picture of what's left, with one clear path forward

The investment

One course. Lifetime access.

Clear the Fog Course

$97

One-time. No subscription.

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Book buyers: use code BOOKBUYER at checkout for $17 off.

What this course can't do

Clear the Fog walks you through everything you can fix yourself. But there's one kind of fog it can't reach: the gap between what you think your brand is saying and what a stranger actually reads. That's a blind spot, and you can't see your own.

If you finish the course and still feel like something's off, that's what MoonieView is for. A 60-minute outside read with a written Fog Lifter Blueprint. Book buyers get $97 off with code CLEARBUYER.

Common questions

Before you decide

Do I need to read the book first?
It helps. The course is built to follow the book, so you'll already know your fog type and have a sense of where your brand is weakest. If you haven't read the book yet, the course still works, but you'll get more out of it if you read it first. The book is $17 and takes about an afternoon.
How long does it take?
About 60 minutes of video across 15 short lessons. The worksheets add time depending on how deep you go. Most people spend another hour or two working through them. You can move at your own pace and revisit any module.
What if I finish and still feel stuck?
Module 5 covers this honestly. Some fog clears through the course work. Some doesn't, because blind spots need someone outside your brand to name them. That's what MoonieView is built for. The course and the review work well together, in that order.
Is there a refund policy?
Yes. If you go through the course and do the work and don't feel like it moved the needle, reach out within 30 days and we'll sort it out.

The work is in the worksheets.

Most people who buy the book know what to do next. This is next.

Get the Course ($97)

Instant access. Lifetime. Work through it whenever you're ready.